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Currently, only 37% of Russian residents are familiar with the term “deepfake” – domestic users are not yet aware of all the potential threats of this technology, emphasized the head of the Presidential Administration for Public Projects of the Russian Federation, Sergei Novikov.
At the same time, the country has content writing service technological solutions that can successfully counter deepfakes. Among them is the Zephyr system for monitoring audiovisual materials and assessing deepfakes, developed by ANO Dialogue Regions, the accuracy of the results of which in the third quarter of 2023 is 81%.
However, deepfakes should not be seen solely as a threat, the speaker added. According to him, generative content can be useful, especially when it comes to creating quality media products.
- Anything useful can be dangerous, the question is only in the specific purposes of use. Deepfakes can be used as a tool for creating and developing Russian content, for example in the cinema sphere, especially since there are all the positive conditions for this: Hollywood products have left, space for Russian cinema has been freed up, and in just less than 2023, box office receipts for domestic films have doubled the level of receipts in the former record-breaking 2019.
In addition to the fakes themselves and the technologies for their creation, the forum participants also discussed the platforms that often facilitate their distribution. In particular, the director of the Center for Global IT Cooperation Vadim Glushchenko cited data from a UN survey conducted in 142 countries. According to its results, 59% of regular social media users are concerned about the spread of disinformation on digital platforms. The most vulnerable groups were young people and people with low incomes. In addition, a survey was conducted in the UN peacekeeping forces - 75% of missions said that disinformation threatens their safety.
Military correspondent of the Megapolis TV channel Christelle Nahan noted that Western social networks are the most popular in the world, which creates a danger for the formation of an objective picture of the world due to strict censorship in the interests of the West. She emphasized that foreign digital platforms, even alternative video hosting sites Odysee and Rumble, are in fact of American origin and do not act in the interests of peace and the people.
Christelle Nahan, "Megapolis":
– If we look at the rating of social networks by audience, the largest social networks in the world are American ones. This means they can dictate their narrative. And they do.
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