What is important to track

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7 tools to get valuable information about your competitors Monitoring the competition is something that every entrepreneur should do frequently. You don't want to just follow what they're doing. RInstead, you will want to know how the market is reacting, know what the latest trends are, the position they occupy and you occupy, and know how to plan to always be one step ahead of everyone. This monitoring aims to find new possibilities and define objectives based on who you need to beat (or keep ahead). Currently, we are in a world in which detailed research is very important and the Internet grows more every day.


There are also a million different factors to consider Marshall Islands Email List when you're spying on your competition. And it is at this precise moment that these tools come into play. In some cases, these tools also serve to monitor your own performance and then compare it with valuable information from your competitors. ADVERTISEMENT You may even be using one now. Among them are: 1.- GOOGLE ALERTS This is a simple and easy-to-use tool that will send reports directly to your emails. If you want to know all the times that a competitor is cited on the Internet, whether it is a link or a phrase in a text, you will receive a report.



You can monitor keywords too. It's up to you what is important to track. Some ways to use this tool: Get to see where your competitors are being cited (backlinks). Monitor mentions made about your company. Especially complaints that will allow you to respond and solve the problems. Monitor keywords. This will give you an idea of ​​what is being discussed, giving you the opportunity to produce content around it. And better yet, it's a free tool. 2.- SOCIALMENTION This is a tool with some interesting features that focus on blogs, videos and social networks.