This is an extremely effective way to expand your reach to users who are simi

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Obecause they have been to your site. To create this audience, select “audiences” from the drop-down menu in your Facebook Business Manager and then select “custom audience” under the “create audience” feature. To keep things simple, select “all website traffic” and a time period. If you just implemented the pixel it will obviously only go as far back as to the date you did that. Once the audience is created, go back to your ad set and select the audience in the “custom audiences” section: create new facebook ads remarketing audience To exclusively show your ads to this audience, don’t include any other forms of targeting to this ad set.


Custom lists Another option available to you is to upload your own CSV file loaded with Benin WhatsApp Number contacts. This can be extremely effective if you have a database of prospects or customers that you would like to directly market to. Just like before, in the audience section click “create new audience” but this time select “Customer File.” facebook custom audiences customer list upload The process is straightforward. Simply upload your file of contacts and match the fields that your file contains: facebook custom audiences csv file fields Once the audience is uploaded and matched, you can select it within the ad set the same way that you would with a remarketing audience. Lookalike audiences You can leverage remarketing, custom lists, and custom conversion audiences by creating lookalike audiences.





In the “create audience” drop down select “Lookalike Audience.” facebook lookalike audiences Choose the source audience that you would like to create lookalikes of, i.e. customers or website visitors. You can adjust the resemblance to your source audience from 1% to 10%. Manual targeting If you’re short on web traffic, custom lists, or just want to learn how to scale effectively; becoming adept at manually creating target audiences is key to getting to that next level. When I say “manual” I’m referring to the detailed interest, behavioral, and demographic targeting within the ad set: detailed manual targeting for facebook ads Manual targeting can be complex and is very easy to screw up if you aren’t sure of what you are doing. For the sake of keeping this post simple, this one outlines everything you need to know to create audiences manually.