Digital marketing is definitely a game of trial

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Shop now” CTA. However, mobile devices tend to have different user behavior and search intent than desktop/tablets. Since 80% of searches for local business on mobile devices convert, it’s prudent to tailor your CTA based on device.. One big difference between desktop and mobile is that on mobile, people have the ability to place a call from the device they’re shopping with. My advice is to create more phone call-centric CTAs that appear on mobile devices.


Eespecially for service-based businesses. This lawn care company has a clickable phone number on their landing page. call to action - screenshot of a landscapers website with clickable phone number Some possible CTA phrases to try Iceland Phone Number could be “call now to get started” or “call us today for more information” to guide your target audience to take the action you want them to take. 6. A/B test your CTAs A good, old-fashioned A/B test is a great way to identify .




which CTA’s bring you clicks, and which CTA’s bring you frowns. While your tried and true calls-to-action like the ones we’ve already discussed are always good to use, you really never know how they’ll perform in your account until you actually use them. call to action - Comparision of two ads from Dewalt  and error (which is why it can be frustrating!), and your calls-to-action are no exception to the rule. Something could look great on paper, or may sound great when a colleague recommends it to you, but the only way you’ll absolutely know for sure if something will work for your account is if you test it out.