The iterative version of Quest has great ambitions

Kolpona123

[size=14.6667px]As early as 2017, Facebook invested US$100 million in Oculus, an American VR hardware company. In 2008, Facebook launched the all-in-one VR machine Oculus Quest. In the second year, sales exceeded 10,000 units, becoming one of the few hits in the VR industry. Then Facebook announced that it would change its name to Meta, thus setting off a wave of metaverse. There are two main reasons for the success of Quest: First, Quest brings the innovation of all-in-one computers, which no longer need to rely on computers; second, the price of Quest is only one-third of its competitors, lowering the consumption threshold. It not only continues the entertainment features of VR, but also attempts to build an MR ecosystem and open up more application scenarios.
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[size=14.6667px] At the press conference in 2017, Quest moved the Lego games from the display screen to the real environment, and also built various virtual office scenes based on reality. Meta cannot enter China, which just makes room for major domestic Jiangsu Mobile Number List[size=14.6667px] manufacturers to deploy XR. ByteDance invested RMB 100 million in 2017 to acquire PICO, a domestic VR headset brand. In the second year after being acquired, PICO released Pico, which is known as the first VR for domestic users. Starting from the first quarter of this year, Byte has used its Douyin, Toutiao, Xigua Video and other channels to attract a large amount of traffic to PICO. In addition to generous promotion,
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[size=14.6667px] it has also provided a lot of subsidies on hardware prices. According to the cost calculation of Wellsenn XR, the hardware cost of Pico is about US dollars, which is about RMB, and the official pricing of Pico can be said to be "losing money on one unit sold". As a VR device for domestic users, PICO is excellent in terms of configuration, clarity, and localization. However, the biggest problem is the poor content and lack of ecology. Users obviously do not pay for this. According to IDC data, China's VR equipment sales were 10,000 units, of which PICO sales accounted for 70%. In the first half of the year, China's VR equipment sales were only 10,000 units, a year-on-year decline of %. In the 2019 Steam VR active device rankings, Pico only accounts for % of the ranking, while Quest accounts for as much as %. In January 2019[size=14.6667px]As early as 2017。