|
the marketing of replica brand avatars will also has pushed the brand marketing to a climax and accumulated a large wave of traffic for the brand. 02Practice the underlying marketing logic of AISAS theory In fact, brand marketing can break out of the circle, not by accident, but by practicing the AISAS theory of the underlying logic of network-wide marketing, creating brand differentiation through replicas, stimulating users' attention to the brand, and then triggering active searches to learn about events.
Finally, attract users to actively participate in marketing interactions. In the entire marketing process, it seems that users are leading the occurrence of brand marketing events, but in fact, the AISAS theory is subtly driving the development Belize Email List direction of the entire marketing event, turning purposeful marketing layout into fan-loving behavior that caters to user preferences. Naixue's tea also became popular. According to marketing data, Nayuki's "Rotten Peach" has brought sales of 1 million cups+ to the brand. Do you dare not envy such a large customer acquisition effect? Nayuki's tea has successfully hit the pain points of users and will Whole-network marketing.
Integrate contemporary youth culture and directly address users’ pain points The reason why Nayuki's Tea and Michelle Bingcheng's Darkness can quickly break out of the industry is also related to the culture that contemporary young people are familiar with. Behind the brand's "self-defeating", "showing off" and "health-preserving" contents are the active responses of contemporary young people when facing pressures in life and workplace, which is why Heytea has launched "Cat Nest" and Stew 24 Zhang Chu's "aunt's hot drinks" and Nayuki's tea are "displayed", thereby catering to the preferences of young people, directly poking at the pain points of young people, and changing passive marketing to active marketing in this underlying network-wide marketing logic, attracting Users pay attention to interesting brand personality marketing behaviors, deepen users' impression, and successfully get out of the circle.
|
|