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Growth of YouTube users in Colombia Data published in Google’s own ad planning tool shows that the potential reach of YouTube ads in Colombia increased by 300,000 (+1.0%) between early 2022 and early 2023. However, the same data shows that the number of users marketers can reach on YouTube in Colombia increased by 700,000 (+2.3%) between October 2022 and January 2023, suggesting that the range will increase between January 2022 and January 2022.


decrease during October.. Number of Instagram Users in Colombia 2023 Digital Marketing Saint Kitts and Nevis Email List Statistics Colombia 2023 Data published in the Meta Advertising Tool of Digital Marketing Statistics 2023 shows that Instagram had 17.75 million users in Colombia as of the beginning of 2023. The company's most recently revised figures show that at the beginning of the year Instagram advertising coverage in Colombia was equivalent to 34.2% of the population. However, Instagram restricts use of its platform to those over the age of 13, so it’s useful to know that 41.8% of Colombia’s “qualified” audience used Instagram in 2023.




It is also worth noting that the reach of Instagram ads in Colombia at the beginning of 2023 was equivalent to 45.1% of the local internet user base (regardless of age). At the beginning of 2023, 55.9% of Colombian Instagram ad audiences were female, while 44.1% were male. Data published in the Colombian Instagram User Growth Meta planning tool shows that the potential reach of Instagram ads in Colombia decreased by 550,000 (-3.0%) between 2022 and 2023. The company's quarterly data also showed that Colombia's Instagram ad audience size decreased by 600,000 (-3.3%) between October 2022 and January 2023.