Salespeople pointed out in the demos ended

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The plan proposed by mbudo was a content strategy that included blogposts, infographics, ebooks and publications on social networks. All the efforts made have had unparalleled results in a record time of four months. 6. Landewyck What can you do when government regulations prevent you from promoting your product? The Landewyck Tabaco team knows very well how to take advantage of the digital tools of an Inbound Marketing strategy to comply with the law. This independent tobacco manufacturer has worked closely with mbudo to get the most


online presence while offering information Colombia Telemarketing Data about its brands and products. Since the law does allow you to communicate with professionals in your sector, the focus of this Inbound Marketing example was to generate more contacts. In this way, sales have been increased in Spain and Portugal, while the online visibility of physical stores or tobacconists has increased. 7. Zapier Zapier, this renowned automation software, did not have a centralized system with customer information. So all the doubts and concerns that the





up being lost in a spreadsheet. Given this scenario, the marketing department knew that the transition to inbound not only involved improving the accessibility of this valuable information, but also that a segmentation of the different potential clients was needed to offer content that would interest each buyer persona. 8. Saqqara Saqqara is a technological and strategic consulting company, a Platinum partner of Sage, whose service is to help the digital expansion of businesses.