Video recommendations come with more challenges than static ads.

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Static Recommendation Ads Image from wordstream.com These tend to be the most popular because they are quick and easy to produce while still being effective. All you need is a quote from a (satisfied) customer – although it’s recommended to keep it fairly short; perhaps between 30 and 50 words. Add their name to the post and, as mentioned above, add a photo of them or yourself. Static ads can be posted on any platform you use, or you can use the most popular platform as a base and cross-post from there. The disadvantage of using static testimonial ads is that their credibility can sometimes be questioned. After all, most people would only see what Bob from Newark said, so how would they know Bob was a real person? 2. Video.


Testimonials Video testimonials give you a higher level of credibility because they are Sri Lanka Telemarketing Data more difficult to “fake”. Video testimonial ads have an authenticity that static ads lack. When someone speaks directly into the camera, consumers can not only hear what they say; They can also observe facial expressions and body language in the video. Another big advantage of video testimonials is that even in short videos, they can provide more information than any static ad can provide. For example, in a one-minute speech, a speaker can say 120 to 200 words. Whereas we recommend a maximum of 50 words for static ads, you can immediately see that video offers greater reach. Challenges of Video Recommendations Ads Image from trustmary.com Of course,





For the latter, all you need is a suitable quote from a satisfied customer (could be as simple as a screenshot of a review website and an accompanying photo). As businesses adopt more video recommendations, there may be two main challenges. The first is cost (if produced in-house) and the second is logistics and time. If you're a small business, you might consider purely user-generated content (which may require some post-production tweaking), but larger organizations may want to go a more professional route.However, when you see the many videos online made by "normal" people, you realize that many of them look great thanks to the budget or free movie-making software available today. You can see all kinds of marketing videos and interesting videos just by spending some time on TikTok. Even if a client-produced video looks its best, you may need to put some finishing touches on it. After all, while customer information is important, there are other considerations to consider.