In fact, when a user starts a search

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Using specific keywords, an automatic auction begins which lasts a few thousandths of a second in which Google establishes which advertisers and which ads will be displayed and in which position. While advertisers can freely set their own maximum cost-per-click (CPC) budget, the winner of the auction is not necessarily who is willing to pay the most . In fact, in addition to this monetary factor, Google pays attention to the quality of the advert to evaluate its relevance to the user's search.

The Quality Score, a metric that takes into account a series of factors starting from the relevance of the keyword, the user experience on the landing page of the ad and the expected click-through rate (CTR) , plays a crucial Chile Telemarketing Data role in assigning a position to the ads. Every time an ad is eligible to be published, Google calculates its ranking by considering the offer, the quality of the ad and the search context. Once the advert has been published, Google constantly monitors the clicks , to charge them to the advertiser, and the impressions , measuring how many times the advert is displayed in response to a specific keyword.





All these metrics, as we will see, are valuable for evaluating campaign performance and proceeding, when necessary, with further optimization. Having understood how Google Ads works and what happens behind the scenes, it is useful to add that the CPC can vary considerably depending on market demand, competitor offers and, of course, the sector . User guide: how to create a campaign on Google Ads Creating a campaign on Google Ads is a relatively simple and quick process, also thanks to the suggestions offered by the platform throughout the entire process. Here is a short guide to get you started.