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I am of the opinion that managing a Facebook page cannot be fully outsourced. No one in the agency knows your company well enough to build a quality fan base around it and offer them an appropriate level of interaction. Even so, an agency can play an important role in your social media marketing... What marketers expect I often see the client taking a passive role in managing their Facebook page . He is interested in how the site is developing, what new has happened on it, what the fans think about it. But he leaves us, the agency, to play an active role . Practice shows that this is not good. Why can't it work? He can. And in some cases it even works. But you have to be very lucky indeed. So big that the person in the agency responsible for your site is also a connoisseur, or even better, a lover of what you do .
If he knows your C Level Executive List products perfectly, your company as such and the entire field in which you operate, congratulations. You have reached a situation where you fully outsource the management of your site and are sure of a quality result. But what if - and this is more likely to happen - you are not so lucky? What if you run the best steakhouse in town and your agency person is a vegetarian ? We can probably agree that it won't be worth much without your active participation. image When a person in a site management agency is alone, they will not pull it off. When you get actively involved, you won't regret it. Thanks to the IKEA Group for the unknowing use of illustration material. If you can't fully outsource the site, what good is an agency? The agency should act as a bridge between your product and the social network . Simply said. You know your steaks best.
You know why people go to them, what kind of people go to them and when they go to them. The agency knows the Facebook environment. He knows why people come to him, what kind of people come to him and when they come to him. Do you already know what recommendation you will read on the next line? Combine your knowledge of the product and agency knowledge of the social network and you will get a result that will be worth it. How to do it in practice The implementation is up to you and the agreement with your agency. You can agree to send the agency every Monday at 8:00 a.m. tips for the following week's post content. You can update your page yourself and get feedback from the agency to keep improving your content creation. There are really a lot of possibilities for the involvement of both parties. Try a few and stick with the one that suits both parties best. What would I like you to take away? Six words: you know what , the agency knows how . Don't give up the initiative. The more active you are, the better results you will get. Dot.
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发表于 2023-12-21 17:52:25