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An SMM specialist is a copywriter, targetologist, marketer and, of course, an analyst. A good specialist knows how to use the right tools and automate routine processes. SMM goals must coincide with business goals SMM goals must coincide with business goals So, next are SMM courses, where a certificate and useful skills can be obtained in practice without spending years on training. All courses are from SMM.school. It’s just that here I know for sure that real and practicing specialists teach + the school has an educational license for teaching from the Moscow Department of Education and Science. Copywriter Just because someone is good at writing essays doesn’t mean they are good at writing sales funnel texts.

The difference between a literary essay, a post on a social network and text for a landing page is about the same as between a blanket, a spruce and a birch tree. Burger King on social networks and website Burger King on social networks and website Therefore, a separate Web Development Services profession appeared copywriter . In the field of SMM, he writes texts with three goals attracting the attention of the target audience, improving user engagement and maintaining interest in the brand or product. Copywriting on social networks is focused on attracting audiences with content, rather than direct sales.



An SMM copywriter understands the difference between different types of content, for example, branded, engaging, advertising, educational. Each type of content has its own types of texts, and the specialist knows exactly which of them is appropriate to achieve a specific goal. Online training SMM copywriter with certificate “Profession copywriter” is a practical online course from Konstantin Rudov. From  to , he was editor-in-chief of the Texterra blog. Since   editor-in-chief of the SMMplanner blog. Leads many other successful content projects. The course is held in an online format you can study and do it at a convenient time from anywhere in the world.