Learning SEO: An Introduction to Search Engine Optimization

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What is SEO? SEO is the acronym for search engine optimization, which translated means optimization for search engines. The goal of SEO is to get more traffic from search engines like Google. Google examines web pages to understand which page is most useful to people searching.

This is what creates the results page that appears when you search on Google. img-semblog Paid search results are ads; Organic search results appear "organically" if Google decides that those pages best respond to the search.

To learn more about the basics of SEO, read our Guide to Search Engine Country Email List Optimization . img-semblog Here's an example of how Google looks at web pages. Types of SEO There are four classic types of SEO that you can encounter in the industry. Each type requires different skills, but does not work in isolation. The four types of SEO are: On-page SEO Technical SEO Off-page SEO Local SEO Below we will describe each of these types of SEO.



On-page SEO On-page SEO includes optimizing your web pages and the content on them . This includes: URL Keyword Written content Headers Title tag Images On-page SEO is sometimes referred to as "on-site" SEO. This is because it includes factors that you can change directly on your website. Let's take a look at some common elements of on-page SEO and related best practices. URL img-semblog URL tips and best practices:

Use your referring keyword in the URL: Both search engines and users should be able to easily identify what your page is about based on its URL. Use hyphens to separate words: URLs don't have spaces, and Google recommends hyphens rather than underscores to separate words.