Precautions made by companies during the pandemic

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The technology is fairly inexpensive with the potential of a huge payoff. You just have to come up with a marketing plan to entice your shoppers with great offers and targeting their customer behavior and you’ll also be in the exclusive club of app enabled beacon retailers. significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies.


We continue to do more, across more channels and mediums, with less staff – requiring us to Mobile Phone Number List lean heavily on technology to measure, scale, and digitally transform our organizations. The focus of transformation has been on internal automation and external customer experience. Companies that were able to pivot and adapt quickly saw a marked increase in market share. Companies that have not are still struggling to win back the market share they lost. Unpacking the Digital Marketing Trends of 2020 The team at M2 On Hold has poured through the data and developed an infographic focusing on 9 distinct trends. Digital marketing is constantly evolving as it’s one of the most fast-paced industries worldwide. Despite this, headline trends do emerge and show us the key forces driving the market. This blog recaps the trend forecasts of 2020 with an infographic reference guide.



Alongside statistics and facts, let’s look at the nine trends of the past 12 months across platforms, technology, commerce, and content production. M2 On Hold, 9 Digital Marketing Trends of 2020 Digital Marketing Trends AI-Powered Chatbots – Gartner projects that chatbots will power 85% of consumer service interactions and consumers are adapting well, appreciating the 24/7 service, instant response, and the accuracy of simple answers to questions. I’d add that sophisticated companies are adopting chatbots that seamlessly transition the conversation to the appropriate person internal to remove frustration with the experience. Personalization – Gone are the days of Dear %%FirstName%%. Modern email and text messaging platforms are providing automations that include segmentation, predictive content based on behavioral and demographic data, and incorporating artificial intelligence to test and optimize messaging automatically.