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Users can now walk around the store and scan items using the app to get online reviews from customers who have purchas the product before. This allows you to create a single and coherent brand experience across all channels, from offline to online. What the consumer wants is to have all the opportunities at  degrees. So where is the true ability? It lies precisely in knowing how to effectively and consciously manage the technological revolution or digital transformation, without neglecting "everything else", being guid by a data-driven process. In this way it will be possible to deal with the complexity of the buyer journey, creating all-round touchpoints, from offline to online.

All of this requires numerous skills and competencies. But above all, have a vision that includes the smallest details. For example, bridging this gap between offline and online requires a flexible POS system that is able to connect brick-and-mortar stores and sales with all online channels. Likewise, any solution seo expater bangladesh ltd should host a wide range of payment gateways, which allow the customer to verify any type of information at any time. Similarly, automatic synchronization of product information, such as price, availability, description, with the SKU Stock Keeping Unit code is also absolutely necessary to ensure that product data is accurate and updat in real time, between one channel and another 'other.



End-to-end integration should also not be overlook, in order to be efficient on all fronts from supply to sales. Without all this background, it is unthinkable to implement effective omnichannel marketing. But there is nothing impossible. An amazing example of omnichannel? The Pat McGrath Lab brand, which has broken all the rules of traditional makeup sales. The brand focus first and foremost on the sale of products in limit quantities, to fuel buzz and interest in that particular product.