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What are KPIs How to choose KPIs for your eCommerce What are the KPIs to monitor for the effectiveness of your eCommerce How to monitor KPIs complete-material-webinar-customer-experience What are KPIs KPIs are performance indicators (from the English “key performance indicators”), i.e. all those numerical indices that must be monitored and on which the success or failure of a strategy depends . For an eCommerce, keeping the right KPIs under control at the right time can provide an overview of company performance and any corrections to be implemented. Keeping KPIs under control and choosing the best ones to manage an online sales activity is therefore essential for any type of sales method.

From the shop integrated into the website, to the shops opened on Marketplace, such as the American giant eBay, or through social media or exploiting different channels through a multi-channel marketing logic. SMART KPIs For eCommerce, all those KPIs that are web designs and development service defined as SMART are fundamental, namely: Specific : specific and clear, not generic and containing only one result Measurable : measurable, i.e. it must concern quantifiable and differentiable aspects, so that they can be compared. Customer satisfaction, for example, is not a KPI as it has to do with human emotions which are not quantifiable. Achievable : achievable, attainable, realistic.



Relevant relevant, it must be able to provide important and useful information for achieving the objective to which it is connected Time-based : timeable. The KPI and its objective must analyze a specific time frame Although there are various types of KPIs that you can measure with tracking tools, we can group SMART KPIs into five categories: Sales : These performance indicators give a report on the health of your business in terms of conversions and revenues. Marketing : Tracking the success or need for change in relation to your marketing and advertising objectives helps you better understand which products are working best, who is buying them and which purchasing channels they use.