Sales techniques to avoid losing customers who are “just looking”

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Which salesperson has never had an attempt to approach a customer interrupted by the phrase “thanks, I'm just taking a look”? It's a little frustrating, right? Fortunately, some sales techniques can help make the consumer more comfortable and transform a simple “sneak peek” into a closed deal. Check out this post and find out more! Good reading!

1. Avoid approaching the customer too early
An undecided consumer needs time to get used to the store. Therefore, the seller should never approach you in the window. After the customer enters the commercial establishment, allow him to take a few steps freely. At this spam data  moment, called the transition zone, the client will analyze the space and see if anything catches their attention. The look of the store is essential for a good customer evaluation. Invest, therefore, in the presentation of the goods . The displays, the arrangement of the pieces and the showcase, for example, must be impeccable.

2. Start a conversation
Approach the customer in a friendly manner and with a broad smile. Give your name and ask for his. Assess whether there is anything immediate you can do for him. If it's raining, for example, comment about the weather and ask if you can put away his umbrella so he can look around the store in peace. Remember: the longer the consumer stays in the store, the more likely they are to purchase merchandise.



3. Show curiosity
After the initial contact, if the customer informs you that they are “just looking”, do not immediately respond “feel free”. Some questions can help break the ice and establish a connection between the two parties. Question, for example:

“are you looking for something special?”
“how cool! Several new things arrived this week, can I show you?”
The important thing is not to interrupt the service. If, even so, the client insists that he just wants to look, don't abandon him. Smiling and looking directly into his eyes, she repeats his name and says that the customer is welcome to call her as soon as he needs anything. Next, never stay close to the consumer or move away with your back to them. Walk slowly backwards. It is important that the customer does not feel suffocated and has space to walk around the establishment.