Twitter launches platform to facilitate contact between brands and consumers

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Last week, Twitter launched Twitter Business Solutions (TBS), a platform aimed at improving communication between brands and consumers. Among the possibilities of the new tool are the optimization of corporate profiles on Twitter, customer service (including in the private environment) and the use of message automation (“bots”) according to each client's business.

Daniel Carvalho, Twitter's business development director for Latin America, points out that Twitter is an environment naturally used by consumers to talk to brands. “Of Twitter  Phone Number List users, 80% follow at least one brand account and the various functionalities we have developed will facilitate this conversation”, he says.

Among the solutions offered by the new feature is automated service via Direct Message (DM) on Twitter, which allows you to respond intelligently and automatically, in a private environment, to questions from consumers, such as vehicle characteristics and prices, location of the dealership nearest location, scheduling revisions, requesting a catalogue, quotes, among other possibilities.

Twitter removes username from character limit in replies



Twitter also announced last week that profile names mentioned in reply tweets will no longer count against the 140 character limit. Instead of appearing inside the tweet, the @username that receives the reply will now come above the text.

The novelty is already available for the web version of Twitter and applications for Android and iOS systems. To use the new features, you must have the most up-to-date version of the application.