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Even more people will say they are more likely to buy something online if it was first recommended by a close friend or family member. Social proof is a way to show that your business has the same credibility. To practice social proof, include some testimonials and reviews from previous customers to show that your brand is known and used by others. It shows your relevance in the industry and allows consumers to connect with your brand on a personal level.
Remember, if you're using social proof on a landing page, use a moderate amount of text that doesn't take up too much space and is easy to read. 4) A/B testing Last but not least – is your landing page working ? This is unfortunately often Canada Email List overlooked as the last step in landing page development. Before a landing page goes live, make sure an internal team tests it by inputting their information from several different platforms. Landing pages should work on mobile, laptop, and desktop before publishing. For example, if your original landing page goal was to get more newsletter signups, your team of testers should have been able to sign up successfully and receive their first email.
If the landing page isn't working the way you want, report it to your IT team or developer, who should be able to fix the issues. Finally increase conversions As a digital marketing and SEO company, MaxWeb knows the importance of landing pages inside a marketing funnel. As an indispensable part of your business, you want to make sure you're getting the most out of a user's experience, from the moment they land on your page to the moment of purchase – and beyond. Contact our team for more information on how to make your landing pages stand out.
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