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Products can be added to Google Shopping provided that your online store's website is secured with the HTTPS protocol , or in other words, with an SSL certificate.
How to add a website to Google Shopping?
Otherwise, the giant from Mountain View will verify your website negatively, and thus - the product campaign will not take place.
Why is HTTPS important?
The HTTPS protocol guarantees users security. Its implementation allows you to make mobile number list secure purchases. Thanks to this, the Internet user, by providing their account number, correspondence address, telephone number and login and password, can be sure that third parties or undesirable entities will not use the information provided to their advantage (e.g. to commit a crime).
An active HTTPS protocol means that the address will start with , and there will be a closed green padlock in the left corner of the search bar.
Google Ads Shopping Campaigns - Why is Google Shopping a good solution?
Investing in Google Ads product campaigns is a good solution to maximize sales conversions. Thanks to a properly optimized AdWords campaign:
you will gain additional customers,
you will inspire trust among consumers,
you will become an industry leader.
However, it should be remembered that in the case of Google Ads campaigns, proper ad optimization is crucial. It is, among others, the quality score that determines the place of your products in the Google Shopping search results. The higher the quality score, the better the ad is tailored to the needs of Internet users.
To improve your quality score, it is worth opting for a free SEO audit . Thanks to this, you will verify the advantages and disadvantages of your website, and additionally you will receive guidelines from Semcore experts to improve optimization shortcomings including SEO and UX), which will result in a better matching of the ad and a higher quality score.
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发表于 2023-4-9 16:10:33
