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It also influences if there is an important event that is going or is happening, or how long before you make the purchase or reservation of the flight. This strategy is for certain companies since a certain acceptance of the users must be achieved so that they decide to buy even if the prices are not fixed. This pricing strategy seeks some purposes, such as: profit margins, high quality, restrict demand in order not to exceed production, which would further raise the price, according to the law of supply and demand, give flexibility to the company, and also allows the price to be lowered if the product is not sold. Example of penetration pricing strategy: subscription platforms such as HBO Max, Disney Plus or Netflix are great examples of this type of strategy.
At the beginning, when they are not yet known and their users cannot return their services, they try to enter the market by placing low prices. When starting, its rate is cheaper than other platforms, so users choose to try the service. But, as time goes by and they have more subscribers and without realizing it, users are already loyal customers and pay high rates. Example of freemium strategy Belgium B2B Email List an example of companies that use this type of platform are on the web and provide, for example, publishing services or the creation of sites and online content. At the beginning they offer you a totally free version (like Linktree, VSCO, Lightroom) so you can try it and want more! Thus, they look for these platforms to become necessary for you and you feel the need to access a better plan with more tools, more possibilities and a better service, even if this includes starting to pay.
They gave you a taste... and they made you like it! Example of premium pricing strategy: an example of this can be found in the Kalaka brand, which began as a brand for fans of street art and skateboarding culture; but then he began to make exclusive lines at a high price. Currently, all its prices exceed the average of the competition since it has so much prestige that consumers are willing to pay anything and even use a counterfeit in order to carry the logo of its brand. conclusions A pricing strategy is essential to learn how to get the most out of your prices, without falling into high or very low levels. For this document, a series of steps must be followed that will result in success in terms of sales. Establishing a pricing strategy can be a time consuming process and the correct prices may not be established immediately.
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发表于 2023-3-28 22:44:34
