The result may be unexpecte because search queries come from visitors who do not contact the company for services and goods and do not convert into leads. It may turn out that the selecte queries are more informational in nature which brings traffic to the site that is not intereste in buying. It turns out that the three stages of work carrie out were done in vain and the waiting time was also waste. Keyword test screenshot It is advisable to test key phrases from the selecte core at the first stage. Contextual advertising can help with this.
Campaigns can be configure by core where you can specify pages for each keyword. Yandex Direct has the ability to use a certain syntax for more details follow the link . For example if you enclose the key phrase in quotation marks then ads will be shown only for the words that are enclose Consumer Email List in them. After replenishing the balance of the advertising campaign visitors will begin to visit the pages. For analysis it is enough to get the first visitors for a group of queries. Base on their behavior and requests it is easy to understand how relevant the selecte phrases are and whether it is worth doing SEO work on them. Behavioral factor from contextual advertising Behavioral factor in Yandex.
Metrica screenshot To date one of the key factors in ranking sites by search engines for phrases is behavioral more about the principles of ranking here . In other words search algorithms pay attention to the behavior of visitors to your web resource. If he went to the page and then returne to the results of the issue then most likely the information on it does not answer his request. What will affect the fact that your web resource will go down leaving the TOP. In Yandex Metrica this can be identifie by looking at statistics on landing pages for the Search Traffic segment. Pay attention to the Bounce Rate. If it is above then this means that users do not find the necessary information on the page and it should be correcte. Hence the question arises.