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How to increase this probability? Prior to any initiative, it is increasingly important to have an organization that owns and is responsible for managing returns, something that according to Gartner only around a third of retailers have today. Having tools and data for adequate analysis of returns in any of the channels should also be a strategic objective. Taking advantage of these resources, there are a variety of initiatives that can help reduce the incidence of returns. Although some are applicable to all channels, the online channel deserves special attention today. Product quality information. Always offer complete and updated information on the products for sale, including quality content such as photos, videos and descriptions. Accurate stock information. The lack of accurate information about existing inventory can lead buyers to purchase a product that is subsequently unavailable, or to be delivered with a longer delivery time than expected.
Sometimes, it is the retailer himself who, due to lack of stock, is forced to cancel an order. Having a single, centralized, real-time view of stock anywhere is critical today, Job Function Email List not only for efficient returns management, but also for the success of any unified commerce strategy . Opinions of other buyers. Something increasingly valued by potential new clients. To encourage this, it is possible to resort to bonus or discount policies on future purchases. Assistance tools during the purchasing process . In the online channel, tools such as real-time chats for queries and doubts, for choosing sizes in fashion or virtual fitting rooms for products such as glasses or cosmetics, are increasingly adopted.
According to Gartner, the use of these technologies will allow fashion retailers in 2025 to offer more personalized assortments and reduce the number of options to choose from by up to 30%, which will facilitate the reduction of the number of returns. How to improve the customer experience in a return? All of these efforts will not, however, completely eliminate returns, so it will be essential to have a flexible policy and adequate resources to help increase customer satisfaction, thus facilitating future new sales. Sales and returns forecast. As a first step, a correct forecast of sales and returns is essential today, at the SKU, channel or store level.
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