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This group prefers the traditional solutions to which they are already accustomed and is reluctant to buy new products. Therefore, this only happens when you can no longer escape, because only that product can solve your need. Do you want an example to see how this happens with a real product? Think about the iPhone, since Apple is known for its power of innovation. When the iPhone was launched, technology fans were already paying attention to what Steve Jobs would put on the market. But it was the launch event, in 007, that stirred up early adopters who needed to try that device that promised to put everything in the palm of their hands, even if they had to pay dearly for it and the product was not yet fully finalized.
They were responsible for testing the smartphone and Israel WhatsApp Number List disseminating their impressions to other consumers. That product was different! Then, the majority began to change their cell phone for an iPhone looking for its benefits. Some resisted, perhaps because of the price or because of their attachment to their habits. But the iPhone went on to stand out in the mobile device market and gained a legion of fans and defenders. The majority were late, but they could not be left behind. Those Blackberry and Windows Phone users, however, still resisted.
It was undeniable that Apple's launch featured superior technology, design and performance. There was no way around it, the iPhone had dominated the market. Why is selling to early adopters different? Launching an innovative product is a challenge. At the end of the day, it is necessary for consumers to know it, it must make its purpose evident and spread in a still unknown market until it begins to make profits for the business. That is why the group of early adopters fulfills a strategic function in marketing : it opens the way to conquer the market.
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发表于 2024-2-25 19:23:24