They’re way longer than thedy

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While April already had her manuscript, she treated it more as a means-to-the-end product rather than just a personal project that reflects her views: “I had spent a lot of time researching my readers. I interviewed about what they like and how [they] like to read. And one of the things that came out of that research was that most business books are too long for CEOs that they, just annoy and are too full of fluff. They’re too hard to skim.ey need to be.” That realization gave her a clear view “of exactly what I wanted this book to look like as a product. I wanted it to be shorter. I wanted it to be.

I want it to be something you could pick up and, you know.you’re going on a short-haul airplane ride Phone Number List  you’d be done by the time you hit the tarmac.” When creating more complex materials like books or courses that are meant to generate leads, consider the needs and preferences of your target audience not just in terms of content but also formatting and delivery. The Publishing Game Writing a book is one thing. Getting it published is another. What’s interesting in April’s case  and a rather teachable moment.





If you ask me  is that when she approached publishers, they seemed “to be really caught up in history. They were like, ‘Your book has to be this long’ and i don’t want to write a book that long. I don’t think my readers want a book that long.’” In that instance, April felt like the publishers were going to mess up her product, so she decided to self-publish: “In the end, I hired a company that I worked with to build the book with me, but I paid them to build the book the way I wanted the book to be built.