Also on the same platform Deliveroo has hired a group of bikers to deliver treats and other virtual goodies to Animal Crossing players along with discount codes to spend on real-life orders. Other noteworthy examples concern brands that offer products or services that do not go well with a gaming logic.effort of DBS a bank that has reproduced an iconic Singapore night club in Fortnite to promote its credit card giving it the same name as the virtual venue. Models of creativity in the Metaverse already much mentioned are those of Burberry and Balenciaga two important brands of luxury clothing and accessories. Burberry and Honor of Kings Burberry recently brought their creations to the Honor of Kings game.
The protagonist is the ava phone number list tar Yao who wears clothes created by the London fashion house. Fans interested in the items she wears can go to the brand's website or any point of sale and buy them. The partnership between the brand and the video game is inspired by the relationship between man and nature a theme to which Burberry has always attached great importance and which finds affinity with the spirit of the heroine Yao. By exploiting the creativity of the game in the Metaverse Burberry seeks to give its community an immersive shopping experience in an enchanted world communicating its structural values in an innovative way.
In addition the collaboration with the video game offers the opportunity to meet a new audience of potential customers young and accustomed to the use of technology. Balenciaga and Fortnite In Balenciaga arrives in the Fortnite Metaverse with a line of clothing and accessories and a series of other "objects" such as hang gliders or pigeons to be used during battle royale challenges the main mode of the video game for which players to fight they have to find their weapons. At the same time Balenciaga launches a line for the real world connected to the virtual one and dedicated to Epic Games which can be purchased immediately on the official website. For the launch of the campaign the brand creates a virtual shop within the game where users have the opportunity to try on the costumes from the collection and observe the combinations chosen by the other players.
发表于 2023-4-6 13:53:29
