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In , Emswiller conducted a simple experiment. At that time, you dressed either as a hippie or as a classic. Make your choice In this experiment, Emswiller asked several investigators to solicit students on a college campus for coins to make a phone call. And yes, no smartphone at the time! Sometimes they were dressed as hippies, sometimes as classics. The result of the study is very interesting when the investigator was dressed like the student from whom he asked for money, he obtained it in more than of cases. Otherwise, this rate would fall below 0! In other words, this study shows that we are more committed to a person who is similar to us.
Take the test for yourself The people you regularly follow on the Internet are people with Mexico Phone Number Data whom you share values, passions, behaviors andor experiences. All this makes you more receptive to the words they use, to their way of expressing themselves, their way of being. You know the adage Birds of a feather flock together! » If it goes better with some people than others, its probably because youve experienced similar things that allow you to share emotions indirectly. And thats what brands are playing with by using Influence Marketing .
Do you remember the principle of association that I mentioned earlier? This psychological principle is ultrapowerful to facilitate our decisions, we tend to associate an emotion with the people and things around us at the time we feel it. Lets be more concrete to better understand Have you wondered why so many salespeople regularly invite their prospects and customers to lunch? A study carried out by Gregory Razran demonstrated something very interesting Do we agree that eating is more of a pleasure? Razran did a test in 0 he submitted a sample of people to certain opinions to solicit their opinions. Then, he invited them some time later to share a meal.
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发表于 2024-3-10 19:00:32