The update is being released -

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News in the FB and IG data analysis platform Written by Luca Gianneramo Reading time: < 1 minute We recently talked about the new frontiers of Facebook-branded eCommerce with Instagram Shop . Now the social network is increasingly taking the form of a space for electronic commerce, also through the improvement of analytical data of insights . Those who have activated the Shops on Facebook or Instagram, browsing the data and graphs of the Commerce Manager, may soon notice -

new platform analytics : bounce rate , visitors, product page views , content Mortgage Brokers Email List performance with product tags and even in-store sales performance when connecting offline events . Increasingly eCommerce friendly We can consider this update an important piece in the path that Facebook is taking in shaping the platform in the image and likeness of an eCommerce site . This is to the advantage of those who manage e-commerce, but also of Facebook which increases its value for those who sell directly through the social network, thanks to the data obtained and the strategies that can be put into practice with an increasingly powerful tool. It is easy to imagine that within a short time - perhaps already in 2021 - we will see checkout on the p





The work of the Social Media Manager Written by Luca Gianneramo Reading time: 3 minutes He is the most popular figure since social networks were born and has evolved in the last fifteen years. Everyone hears about him, but perhaps not everyone really knows what he does, what knowledge he has and what tools he uses. In the collective imagination, the Social Media Manager is young and spends his time on the internet posting photos and responding to comments or chat messages. Let's get to know this professional figure better and dispel one or two false beliefs. What is a Social Media Manager The Social Media Manager - aka SMM - is the professional figure who takes care of the presence on social networks of a brand - person or company - with different purposes: increasing sales, improving brand reputation ,