How to make that content

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Evergreen and how to update it over time, so that it doesn't... lose its leaves! Let's see how. 1. Make sure the topic you want to cover is truly evergreen First of all, you need to make sure that the theme you choose for your content is truly evergreen . In fact, we have seen that not all topics are suitable to become evergreen content. Let's give some examples. Write an article on trending shoes for winter 2024? Not exactly evergreen. But a guide on how to choose the best running shoes, here we are closer to evergreen territory. And what about “The best destinations to visit this summer?”. That's right: seasonal and not evergreen. But what if we changed the article to “The best destinations to visit in summer”?


Here we go back to evergreen. Evergreen topics therefore often answer universal questions , offer practical advice or cover topics that interest people regardless of time. Think about it: There will always be people trying to learn how to cook, manage their money, or improve their skills at a hobby. But how do you Austria WhatsApp Number know if a topic can really be considered evergreen? The best way is to do a quick search on Google Trends : if there are questions and topics that emerge regularly over time, it is probably evergreen content. If, however, it has a peak of visits limited in time, then it is probably a trending content. See what a trending content graph looks like: Google Trends trending content And now look at the graph of searches for,





an evergreen content: Google Trends evergreen content Is the difference clear? 2. Prefer long-tail keywords Once you've found your evergreen topic, the next step is to focus on keywords , especially long-tail ones. But what are long-tail keywords ? Longtail keywords are more specific and often longer search phrases that capture a very precise search intent. For example, instead of using a generic keyword like "gardening", which is defined as a dry keyword, you could opt for "how to grow potted tomatoes ,