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One of the most important things to communicate is the value you give to your audience, as well as your differentiator against the competition. To achieve this, you can ask your current customers what they like most about your product or service. Defining the value you give to your customers will give you a very clear idea about the elements to integrate into your logo. THE KEYS TO A SUCCESSFUL LOGO THAT IS SIMPLE Lets remember that people are bombarded with information, advertisements, colors and texts hours a day. People have very little holding power, and even less time to dedicate to your own logo. For this reason, it is important that whoever sees your logo can understand it with just a few seconds of exposure. For a logo to be easily understood, it must be composed of few elements and a simple design.
Think about the Mac or Samsung logos they are simply icons or texts with a very simple Algeria WhatsApp Number graphic element. Thats all you need. MAKE IT MEMORABLE Along the same lines, it is of utmost importance that your logo remains engraved in the memory of whoever sees it. An advertising professional once said that if someone cant recognize your logo when driving miles per hour, then youve failed. To find out if your logo is memorable, Hubspot experts recommend that you do some testing with people who havent been exposed to your brand before Print your logo on a piece of paper and show it to someone for just seconds. Then ask him to describe what he saw. If they can identify any element of your logo, and if the intention was clear, then you are on the right track. Print your logo along with others on the same sheet of paper, in rows of . and then ask them to list as many logos as they can remember.
If your logo is among them, you are doing well. MAKE IT FRESH Although it is correct, and even advisable, to look for inspiration in existing logos, you must avoid at all costs copying yourself or making a logo very similar to another. The industry is full of logos that look very similar to each other. Think about the number of logos with teeth and smiles among dentists, or the cutlery in restaurant logos. For your logo to stand out from the rest, it is important to find the balance between the classic elements of your industry and the details that will make it stand out from the rest. MAKE IT TIMELESS Permanence is one of the most important characteristics of a logo.
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