There are three specific examples of KGI in sales:

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In the sales department, it is relatively easy to set up KGI because results are easily expressed in numbers. In particular, if you follow the number of contracts and contract rate, you can decide whether to take measures to attract customers.[Specific example 2] KGI of web marketingThe following are four specific examples of KGI in web marketing.[Four concrete examples of web marketing KGI]number of impressionsNumber of CVsCV rateNumber of site trafficYou can judge whether you are attracting customers by looking at the number of visitors to your site.



In addition, when determining customer attraction, it is not only Special Data the number of inflows that is important, but also the inflow route.By checking the number of inflows and the route of inflow, you can see where the inflow is coming from the most or least.If you have any questions, please feel free to contact us using the banner below.The way of thinking and proceeding necessary to establish KPIsThe way of thinking and proceeding necessary to set up KPIs is as follows.When setting KPIs, the relationship with KGI is important. For this purpose, a tool called KPI tree is used. Let's take a look at them one by one.How to think and proceed when setting KPIs (tree diagram of issues for each business person derived from the target)Premise: It is important to create a KPI tree based on KGIA KPI tree is a tool that creates a tree of relationships with KPIs to achieve KGIs.The image below is an example of a KPI tree.Logic tree for increasing sales.



Increase sales" → "Increase the number of orders" → "Increase the number of inquiries" "Increase the order rate" / "Increase the unit price of orders" → "Increase the number of optional products" "Increase the number of full package products" make"Creating a KPI tree has the following effects:[3 effects of KPI tree]Goals and objectives can be clarifiedThe bottleneck becomes clearData is visualized, making it easier to verify effectivenessIt is easy to create and can be created in two steps: ``Put the KGI at the top of the tree'' and ``Write out the actions to achieve the KGI on the tree and set the KPI.''When setting KPIs, keep in mind that KGIs and KPIs differ depending on your position.