Word of mouth advertising

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You have no waste
With traditional campaigns you always have to deal with waste. Suppose you sell football boots and clothing for men. You then broadcast a radio and television campaign aimed at male football players. At that moment you also pay for the reach of all athletes or men. So you pay for waste.
Content marketing focuses on ensuring that the target group can find you, instead of you having to look for them. By offering relevant content that is shared and appreciated, you can reach them without (unnecessary) costs. The only waste you will have to deal with is when you choose to use paid media for promotion. But waste can also be limited by using extensive targeting options.

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10. Connecting to the needs of your target group
With advertising you shout. You try to attract the potential customer to you while shouting. Plus, you're not even the only one trying to do that, all your competitors are screaming. The message that everyone shouts to potential customers does not even have to be what your target group needs at that moment.
With content marketing you can meet that need. By creating content and offering it in such a way that the potential customer can call it up at any time, you offer the information that the target group is interested in at that moment. The content is ready when the target group needs it, at the place where it suits. You are ready, you answer the target group's questions when they need you.

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Nothing is more effective than word of mouth advertising. Consider Cialdini's six principles of persuasion , especially social proof. As soon as someone wants to buy a new, expensive product, he will first look on the Internet for opinions and experiences of other people regarding this product. After all, the internet offers both professionals and consumers a platform to express an opinion about a particular product or service. This review can make or break your product or service. You can use positive reviews very well in your content marketing. For example, consider posting a video review or posting reviews via feedback company, for example.