Taylor Swift visiting a fan in hospital

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tickets for her much-lauded and critically-acclaimed Erastour. Here we’re going to consider what digital marketers can learn from TaylorSwift’s marketing genius—starting with brand evolution and reinvention. 1. Beprepared to build & reinvent your brand One of the reasons Taylor Swift hasremained so successful over the years is her universal appeal. Beloved by youngdigital natives and Baby Boomers alike, Taylor Swift’s brand aesthetics andeclectic back catalog offer something for everyone. But, how has

Taylor Swift built a personal brand that resonates with somany, and stay so popular in the face of Dominican Republic Telemarketing Data constant cultural shifts and industrychanges? In short, she studies her fans intensely. Taylor Swift creates acontinual feedback loop between herself and her fans. Working with her team,the pop star adds a personable human touch to the marketing mix: through usingdata-driven trend-based insights to create musical arrangements, video content,and engaging social media campaigns that appeal to a wealth of

audience segments. Leveraging user-generated content (UCG)to her brand-boosting advantage, Swift keeps a close connection to her fans,gathering the deep level of insight required to move with the changes whilemaintaining maximum levels of engagement. Here are three striking examples ofTaylor Swift paying close attention to her fans and going that extra mile:and playing air hockey with them toboost their spirits Writing a check for  to help a fan