|
SERP page with visible Title Tags Overusing main keywords in your content can cause search engines to think you're keyword stuffing, wasting your efforts to create the perfect title tag. 2. Front loading keywords Frontloading means putting the main search term or main keyword at the beginning of the title tag. Gets immediate attention: Since English readers read from left to right, placing your main keyword at the front allows searchers to immediately see what your content is about, thus You'll have confidence that it's relevant. Could be a ranking factor: Not long ago, SEO experts speculated that placing your main keyword at the beginning of your title tag would help your rankings.
Even if it's not true now, it won't cause any harm and it will still likely serve as a ranking factor. Create keyword-rich links: Get links to your content from other websites that use your target keyword as anchor text, which will help you rank higher and get more organic traffic. Opportunities to do so increase. For example, using the keyword 'melatonin Phone Number List side effects', people are more likely to use this keyword as anchor text when it is the first word they see in the title. Example SERP result 3. Prevent truncation Truncation occurs when a title tag exceeds 600 pixels, so search engines like Google truncate it and replace it with three dots, like Impossible's home page title tag: Title truncation example - Avoid Truncation Determining pixel width can be a bit tricky.
An easier way to keep your title tags from getting truncated is to limit them to about 50 to 60 characters. Some characters take up more space than others, so this isn't a hard and fast rule, just a rule of thumb to keep in mind. 4. Avoid all capital letters Writing title tags in all capital letters is bad etiquette and should be strongly avoided. It gets attention, but for the wrong reasons. It looks weird and seems like it wasn't written for people. When you check the first page search results, there's only a 1 in 1,000 chance that you'll see a capitalized title tag. Instead of capitalizing title tags, you can capitalize the first letter of the first word (sentence case) or capitalize the first letter of most words (title case).
|
|