What do people who want to start a business this

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Year need to know? How to do it when the future presents uncertain cards? María Julia Bearzi , our executive director, recommends taking into account these 10 tips to achieve this. 1- Embrace change and uncertainty It is important to take change and uncertainty as constants and a generating engine to move forward. In this sense, “it is not the strongest species that survives, nor the most intelligent, but the most receptive to change.” T he Darwinian theory is one of the ones I like the most to understand the functioning of those who decide to start a business, and it makes much more sense at this time in Argentina.

The context requires us to be very precise and decisive in execution; put our energy, talent and resources to work on those factors of our business over  Country Email List which we do have control. Because there will be so many others that we cannot control and for that we will have to develop the ability to adapt to reality and manage uncertainty. Learn to be flexible to internal and environmental changes, both in opportunities and challenges. 2- Think big To undertake, it is essential to always think big, because doing something large is easier than something small. With a large venture, more talents can be attracted, which will give better results, enlarge the business and the circle will expand more and more.



It will be less complex to get investors, clients, consumers; cross borders and make effective expansion, formalization, and positioning in the market in which you want to be. In other words, belief in great results is the driving force for achieving success. 3- Choose opportunities that solve unmet needs or unresolved problems I recommend not starting out thinking only about the need left by the crisis. On the contrary, projects born in a pandemic must seek a direction beyond the situation and need so that they can prosper with economic normalization and not get stuck in solving a momentary problem. 4- Pay attention to trends and consumer habits To decide which sector to enter, being informed about trends and customer behaviors is the law, especially how they have changed during 2020. Recognize the target customer, know what they want or need, observe and adjust the product or service to that last over time.