Facebook Ads became Google Adwords' main

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Competition for sponsored links. One of the main formats is remarketing, a way to recapture the attention of someone who was in contact with the company, but lost interest at some point before the purchase. Do you want to learn how to remarket on Facebook Ads ? See some valuable tips to do it. 4 valuable tips to optimize your Facebook Ads campaigns Facebook Ads is a very powerful platform, but it must be configured correctly to give your campaigns their full potential. If you have never created campaigns on this network, or had results below expectations in previous investments, it may be because you did not pay attention to any of the following points.  See 4 simple ways to optimize your campaigns and get better ROI and ROAS on each ad.


Install Facebook Pixel Facebook Pixel is a code that the social network offers to Phone Number List help track how many people made a purchase (or other type of conversion) after viewing or clicking on your ads. Simply place the code on the purchase confirmation or thank you page. Thus, Facebook will know that the conversion was carried out. Additionally, with Pixel installed you receive a series of reports that expand your understanding of your audience and allow you to create better campaigns. Then don't forget to install it. 2. Keep an eye on the potential range meter A very interesting resource of Facebook Ads is measuring the potential reach of the ads. But how does it work? As you configure the parameters of your campaign, such as the target audience for example, this meter shows the number of people who can be impacted with the ad.



It also shows if the campaign is too generic or too specific, two extremes that could harm the results. The advice could not be more basic: Stay attentive to this meter. If you do this, you won't run the risk of having ads that don't convert due to a basic configuration error. cta guide for facebook ads 3. Create similar audiences (Lookalikes) It can be difficult to create campaigns that convert if you don't already have a well-defined persona. However, there is still a function that can help a lot: the creation of lookalikes (also known as lookalikes). It is possible to create custom audiences from visitors to your site or people who follow your page. Then, Facebook will look for people with similar profiles (interests, demographics, etc.) who could be interested in your offer and become your ad.