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You can publish posts, participate in conversations, answer questions from your customers and prospects and create quality content that encourages engagement from your audience. Organic marketing is effective for creating a relationship with your audience, building brand awareness, and creating a loyal community. The main disadvantage is that you are dependent on changes in algorithms which tend to lower organic visibility over time to encourage advertisers to spend money on advertising on their platform. 3.5.2. SOCIAL MEDIA ADVERTISING It’s basically buying advertising on social media. You can run paid ads, sponsored posts, sponsored stories, etc. Advertising on social networks allows you to reach a wider audience than your current subscribers. It can be targeted based on various factors such as age, gender, geographic location, interests, browsing behavior, and more.

It's an effective way to increase your reach, generate leads, and boost conversions quickly. The two sides typically work together to create a comprehensive and effective social media marketing strategy. The organic approach helps you build an authentic brand and an engaged community, while paid advertising allows you to reach a wider audience and promote your brand in a more direct and targeted way. 3.6. ONLINE ADVERTISING Online advertising includes all types of paid advertising on the Web. It's not just about search engines or social media, but about news sites, blogs, videos, and more. It Phone Number List  is interesting because it offers very precise targeting (you can target based on location, age, interests, behavior, etc.) and offers faster results than organic strategies. They also make it easier to measure return on investment.



To implement an advertising strategy, you can do it yourself or go through an agency specializing in web advertising . 3.7. AFFILIATE MARKETING This method of online marketing is based on collaboration between a company (the advertiser) and a third party entity (the affiliate). Affiliates can be bloggers, influencers, or other businesses that have a platform (website, YouTube channel , social media account, etc.) to reach an audience. The affiliate's role is to promote the advertiser's products or services through tracking links shared on their platform. These links track referred traffic and attribute sales to the affiliate. When a user clicks on the affiliate link and takes a desired action (such as making a purchase), the affiliate receives a commission. Affiliate marketing is beneficial for both parties. The advertiser profits from exposure to a new audience and only pays for results (usually sales), while the affiliate receives a commission for their promotional efforts.