Types of Behavioral Marketing

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   Keeping track of metrics like the following, as well, can help you keep things accurate.  Clickthrough Rate Naturally, this is the total number of people who actually click on any links you include within your email. In any instance where a recipient was interested enough in your content to click, you can reasonably call that email successful.



Email Conversion Rate This metric reflects the percentage of email recipients who Middle East Mobile Number List not only clicked through but followed up by completing a specified call to action suggested by your email content.   This could mean downloading a free ebook you offered, viewing video content, adding your brand on social media, and so forth.  Unsubscribe Rate This is the percentage of people who eventually decide they’re no longer interested in receiving further emails from you and unsubscribe from your mailing list altogether.  



This metric can help you zero in on things that may not be working about your messages.  Bounce Rate This metric refers to the number of sent emails that never even make it to your recipients’ inboxes in the first place.  



Try to keep your email bounce rate under 2 percent. If it’s consistently much higher than that, it could be time to clean up your email list, send your messages via a more respectable service, or improve the overall quality of your email outreach.  Wrap Up Whether you want to increase brand awareness, build on customer relationships, or increase email interactivity, improving your CTOR is essential.  The click-to-open rate helps to identify the engagement level of the content within your emails. By knowing this rate, you can begin to optimize your content based on the needs and wants of your customers.