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However, because those Twitter jokes I mentioned do reach so far and wide, it’s not uncommon to see attempts at similar turns of phrase or jokes being quickly co-opted into different brand’s social posts or consumer-facing communications—like email subject lines. Whether it’s to ride the wave of relevancy or to directly catch the eye of the Black audience, as a consumer.
The end goal remains unknown to me—but specifically as a Black USA Email List consumer, the initial reaction to brands that don’t already align with said culture is a major cringe. My first question is always, “Who signed off on this?” Which is swiftly followed by, “Was not one Black employee asked to weigh in on this?” And with current data for brand marketing jobs.
Showing only -% are held by those who identify as Black, it’s a fairly safe assumption that the latter answer is no. In industries like fast fashion and beauty that are especially vying for the dollars and attention of the young and trendy, I empathize with the desire to stay as current and up-to-date as possible in your communications—but not at the expense of co-opting.
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发表于 2023-9-9 23:01:47