A representative case is the success

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Augmented Reality effects in Instagram feed and stories (or TikTok videos), for example by trying to develop ad hoc filters, could help create engaging experiences. Combined with live shopping sessions, Augmented Reality could help your brand differentiate itself from the competition and strengthen its reputation among a specific target. Augmented Reality, like Virtual Reality, allows you to offer highly personalized experiences for which customers are willing to pay higher than average prices.  of Sephora's Virtual Artist App which allows, with a single click, to try various shades of lipstick, different thicknesses of eyelashes and other make-up items so that the user can get an idea of ​​the products that best suit your face before proceeding with the purchase.


A tailor-made experience, if we want even more practical than USA Email List trying on in the shop which requires having to put on and remove make-up several times before finding the right products. Non-Fungible Tokens (NFTs) It is a new world, all in flux, but today there are many brands, artists and influencers who have started investing in NFTs (Non-Fungible Tokens). In essence, non-fungible tokens are used to uniquely and securely identify the ownership of a digital object and are gaining ground especially in the art world. When you buy a digital product through NFT, you don't buy the item in the strict sense, but you make an investment and acquire rights to it.



How this new trend affects social commerce is yet to be discovered, but brands should keep an eye on its evolution and try to imagine the impact it will have on the buying behavior of their audience. Especially in the artistic field, NFTs can be used in the same way as shares that allow the user to participate in a project together with its author and to share the profits . In general, this implies the direct participation in brand activities of a community of loyal customers, with the strengthening of the company-buyer relationship. Social commerce on TikTok In the fall of last year, TikTok surpassed one billion users and is expected to reach 1.5 billion by the end of 2022.