The First Must Be An Analysis Of The Already

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Within each of these types, different types of marketing strategies can be distinguished. The leader can defend his position, confront the challenger, be on the defensive. It may also withdraw or seek to expand the market. Similar classifications can be found for the remaining functions - pretender and follower. However, the market reality is not always so simple that it is possible to assign each company to one of these three categories. The types of marketing strategies depend on several factors. To choose the right one, consider: company size, market saturation, market maturity phase, trends, economic and social environment, goals you care about the time you have to achieve the goal, budget etc.

Another important division in online marketing is push and pull strategies. Use push when you have to reach out to the customer and find him first - using content, podcast, messages. Pull is a term for a customer who is "pulled" to you: they search for your company name buying phone number lists in a search engine, visit your website or write you a message. We recommend Agile marketing - a strong trend for the coming years As you can see, in order to choose the right type of marketing strategy, it is definitely worth starting with a marketing audit and getting to know your situation well. A specific strategy or marketing communication channels must be adapted to it . What to consider when choosing the type of marketing strategy.



Before you decide on a specific marketing strategy, make sure it fits with your overall vision. It should correspond with the goals you expect, but also with your image, PR campaign, content marketing strategy or your general branding. Therefore, it is worth thinking about introducing five functional strategies at the same time. These are the mutually supporting elements that make up the company's success. These are the types of strategies: marketing, financial, HR, development, production. As you can see, they will allow you to create marketing in accordance with financial assumptions, serving development, realistic from the point of view of the staff and stock or services offered.