A separate IP for business letters

sonaliakter123

Mass mailing is one of the main tools of online promotion. It saves time and costs, because only one letter is created and sent to an unlimited number of subscribers using automated processes. There is also no need to manually configure messages for each contact in the database. Mass mailing helps to effectively reach the target audience and easily track statistics. But it was enough to create a basic letter template and send it to the desired number of contacts. It is necessary to comply with certain mailing requirements that relate to the necessary elements of the letter and the nuances of sending.

Mailing requirements  Legal subscriber base. Legitimacy and legality of actions is the most important requirement when carrying out any email distribution. Therefore, when sending mass e-mails, it is necessary to make a request for the processing phone number list of personal data. A clear "Yes/No" answer from the recipient in a special window is actually the equivalent of a live signature here. It would also be a good idea to add a link to the privacy policy. It is also necessary that in the letter itself at the end of the letter it is stated "You received this letter because you subscribed to the newsletter of the company name of your company or "You received this letter because you are a client of the company name of your company Elements.



There are classic elements accepted in email marketing that should be in the email template: preheader — the text that will be visible on the general page of the e-mail box after the subject of the letter; logotype text must be present as a separate element. If it will be part of an image (for example, you created a letter in a graphic editor and saved everything as a picture), then a letter consisting only of an image will almost certainly end up in spam; call to action contacts social network buttons The most optimal width of the letter is 600 px. Correct authentication. If the mail provider does not have enough data for authentication, it may reject the incoming correspondence and place it in the spam folder.