This is because, of the 58% subscribers who

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The first finding refers to the level of benefits chosen: 45% of respondents prefer to opt for a premium subscription, which usually offers the most complete product in terms of features and services – and also ends up being the most expensive. The basic plan is the choice of 38% of consumers consulted. Did you know? Companies that intend to venture into the non-traditional subscription market should consider offering different levels of plans, with different features and prices, in order to broaden the range of customers. Pricing optimization software can help define the amounts to be charged. Regarding the average price invested per month in non-traditional subscriptions, just over half (57%) of the respondents in this group indicated that they allocate R$51 or more of their monthly budget to subscriptions.

The data refers to the sum of three different ranges – from BRL 51 to more than BRL 111. The graph below shows the result divided by the value ranges: Subscription market and the investment made by consumers monthly One of the differentials of subscription-based models is the ease of adopting and canceling the service. As the data indicate, when it comes to the action of canceling a contracted service, companies are not presenting  Phone Number List difficulties to consumers.  have already had to cancel, 69% found the action easy, albeit to different degrees – 30% found it very easy and 39% found it a little easy. Most feel comfortable storing credit card data on the platform It is common that, in subscription services, the customer saves his credit card details on the platform and is automatically charged for the service thanks to prior authorization granted to the provider company to carry out this charge.



Subscription management software helps businesses to organize the recurring payments system. For just over two-thirds (68%) of customers with current non-traditional subscriptions, such a transaction does not appear to be an issue. That's because they said they felt comfortable, on some level, saving their credit card details to perform a non-traditional subscription. Of the 32% who reported some type of discomfort, the main reason is related to security concerns (86%), followed by problems with data protection (63%). Attention to digital security A company that carelessly becomes responsible for leaking customer data, in addition to being subject to possible fines based on the General Data Protection Law , runs the risk of having its reputation affected – even in the long term.