Marketplace and price comparators: sell more with your e-commerce

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Does your e-commerce sell well but do you think it could sell much more? If you are already adopting web marketing strategies to sell with your e-commerce and want to try a new approach, you could use marketplaces and price comparators to increase sales . These two means allow you not only to sell, but to obtain, at the same time, a bit of reflected notoriety and therefore make your brand better known. What are price comparators? There are many around the web, but the best known are : Find prices Kelkoo Shoppydoo Shopalike Pay less and other These sites allow visitors to compare the prices of the same product or service offered by multiple sellers at the same time, in order to show the cheapest alternative.




These portals can present an excellent opportunity for your e-commerce, mainly by making you known to more customers and therefore increasing sales, but also by giving you the possibility to get an idea of ​​​​​​​​the price gap you have with your competition and therefore understand whether you are in line with your market segment or not. Price comparators, however, are not a suitable choice for all services and types of products: the criterion on the basis of which a customer will ch Turkey WhatsApp Number Dataoose you will be the price for which if you know that your product offers higher quality at the expense of a competitive price is certainly not the right tool for your shop, but if you can offer a much lower price than your competition you will be able to reap all the benefits of it.









Registering your e-commerce site on a price comparator is quite simple and does not require fees, the only expense you will incur will be Pay Per Click , ie you will spend based on the number of clicks your site will receive. This does not automatically translate into a sale, in fact it will then have to be your e-commerce that attracts the customer and guides him to the purchase through the right flow. Google Shopping The various comparators also include Google Shopping which is not limited to price comparison alone: ​​​​in fact it can be considered as a second showcase for your online store and for this reason it is well suited to many more types of products than a common price comparator. In fact, from a simple search for a product on Google, the first results to be shown will be those from Google Shopping, thus guaranteeing great visibility for your product. Another advantage of this tool is that, through the Google Merchant Center , you can cross-reference the data with Google Analytics and Google Ads so you can monitor your sales and verify the return on your investment ( ROI ). What are marketplaces? Surely you will know at least a couple of them, among the best known are certainly Amazon and Ebay but there are many others such as: Alibaba