The result can be imagined Now

Josnashak022

Baidu Family Bucket But as the traffic dividend dissipates marginal apps gradually wither even if they are born in large companies Major Internet companies have begun to build super APPs This is their active choice and is dictated by objective conditions Even ByteDance once known as the APP factory has chosen to shrink its game and integrate functions into Douyin However Meituan has never built a product that can be called a super APP This is related to Meituans expansion history The acquisition of Dianping was the result and final battle of Meituans victory in the Thousand Groups War Meituan completed the companys acquisition A dualtrack system with two APPs running in parallel was chosen Meituan which has successively participated in the food delivery war and the


community group buying war has hatched two new apps Meituan BM Leads Food Delivery and Meituan Selection The advantage of using multiple apps for team battles is that the company can attack everywhere and use different products to serve different user groups However at a time when large companies are focusing on building super apps and merging similar items the disadvantages of operating multiple apps are equally obvious  that is insufficient synergy and easy waste of resources When Meituan and Eleme were engaged in a food delivery war Eleme faced the same problems that Meituan is currently facing Either due to business horse racing or acquisitions and other historical reasons for a long time Alibabas local life and realtime retail capabilities have been





scattered in various businesses such as Tmall Taobao and local life However Meituans organizational structure and business design have They have tightened the rope In this war Eleme is like fighting with five fingers and the fist of the opposite Meituan  the situation has reversed and Douyin has become a super APP in the new era Its commercial infrastructure is built directly on the traffic field Compared with the traffic commercial complex built by Douyin Meituan has become the one with dispersed power Compared with a single content platform or trading .