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Gema Treveria is the director of The District real estate show, which is held in Barcelona and is already preparing for its next edition. In an interview with idealista/news, Traveria reviews the successes that the real estate show has achieved in its two editions, but also faces some controversies that she has had to deal with, such as the demonstrations in front of the entrance to the show during the last edition, or the departure of Ada Colau from Barcelona City Council and the benefit that this will bring to local real estate.
This September the second edition of The Cambodia Telegram Number Data District will be held. What was the rating of the first edition?
The District arrived for the first time in Barcelona last October with two main purposes. The first, to put the city back on the world map of real estate events, and the second, to create a reference meeting point so that high-profile investors can make the best decisions in their upcoming strategies. Taking this into account, we consider that in 2022 we achieve the objectives set and that we successfully begin a long-distance race that began twelve months ago and that will be consolidated this September.
Furthermore, in terms of congressmen who attended The District 2022, we gathered 7,198, exceeding our initial expectations. In this sense, it is important to highlight that the attendees who attended and attend the summit were “decision makers” who are in charge of deliberating the future of real estate projects of large structural and economic size, so the type of visitor we mention is very exclusive. Thus, our philosophy focuses mainly on bringing together investors who add value to the event and take advantage of it to promote new business opportunities.
To start, in this edition we move to Fira Barcelona at the Gran Via venue in L'Hospitalet, where benchmark summits such as the Mobile World Congress are held. With the international focus on which we are working, the change will allow us to develop an event that is better connected, by public transport, to the Barcelona El Prat international airport, safer, and with greater architectural design. Likewise, this location allows us to expand the hospitality area with a total of 14,000 m2 available, doubling the space compared to last year.
"The way forward in Barcelona is to make the city a leading territory in which to invest"
A second significant change is that The District 2023 will be organized on dates prior to those of the previous edition to be present precisely at the beginning of the real estate school year. This fact means that we will be at a key moment of the year for investors, since they will be able to clarify their doubts regarding the operations they are going to carry out towards the end of the year and 2024.
In this sense and in terms of economic movement flows, interest rates are expected to rise again in September, something that will affect real estate capital and the profitability of assets. Therefore, it will be crucial to go to The District to understand the situation in which we will find ourselves, know how to face it and detect the opportunities that are generated in this context.
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