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A well-crafted description manages to touch the emotional chords and needs of the customer. Why can descriptions improve e-commerce sales? Together with product images, descriptions are the first thing potential customers see and read, and play a fundamental role in the purchasing decision-making process. Imagine the product description as the salesperson in front of the prospective customer: the right words, the right narrative and responses to needs, these things can make the difference.




Let's take a practical example: what if we wanted to sell a fryer online? With so Chinese UK Phone Number List competitors and similar models online, simply describing the fryer with all its features, however good and innovative, may not be enough to stand out. Then we can try to involve the potential customer by trying to respond to their needs: “Imagine a friend in the kitchen, who goes beyond simple cooking.







Our fryer has superior performance, it is not just a kitchen accessory; she is a chef ready to help you in your culinary experiences. With its powerful motor, our fryer is your creative partner in the kitchen, which will amaze your diners. Transform your cooking experience with a fryer that doesn't just cook, it unlocks a world of culinary possibilities at your fingertips!” Obviously it's just an example, but it should give you a good idea.