In this way, small businesses without financial strength can be excluded

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Geographical segmentation : represents the division of consumers and their grouping according to location or area. It is suitable for B2C companies, which address groups of customers, from a certain area, with the same needs; at the same time, it is also beneficial to B2B businesses, which address other companies, which, in turn, market the products/services to end customers. Behavioral segmentation: it is carried out according to the behavior of consumers in different situations; an effective way to identify an individual's behavior is by analyzing how they go about their business throughout the day - what they do after they wake up, the first place they stop when they leave the house, where they have lunch, how they spend the evening, etc.).




Behavioral segmentation is ideal for businesses that market products or Phone Number Data provide high-class services and address a specific, demanding audience. Psychographic segmentation : involves grouping the target audience according to personality, lifestyle or social class; it can be extremely useful for both B2C and B2B businesses; market segmentation – example: choosing a granite or marble kitchen worktop, a decision related to the customer's financial potential, not just preferences. Firmographic segmentation : it is used in the B2B business model and involves the grouping of the target audience according to certain data and information collected from public sources. Certain companies can select their clientele based on the number of employees, turnover, monthly orders.





In this way, small businesses without financial strength can be excluded. Other directions of market segmentation There are various ways of segmenting the target audience that can significantly contribute to the evolution of a company. In-depth market segmentation involves: The segmentation of the target audience can also be done according to the stage of life in which the potential customer is; for example, there are certain situations where it is important for companies to know details of potential consumers' lives, such as marital status, professional status, birth of a child, etc. Market segmentation by value involves a customer analysis that involves determining the most loyal customers; in this way, the company will know exactly which are the most profitable customers and, implicitly, which are the customers with low purchasing power.