They allow brands to have access

jilhok00010@gma

For what ? Even in BB, influencer marketing has become an important lever for communicating with buyers during their purchasing journey. From the top to the bottom of the sales funnel, influencer marketing helps you attract qualified leads, keep them engaged, and convert them . So, how is the marketing influence funnel organized? What strategy should you adopt at each stage? How to measure your success? This article gives you all the answers! Top of the funnel TOFU reaching new audiences The top of your funnel represents the first contact with your business.


In BB, potential customers take the time to inform themselves and surround themselves before Albania WhatsApp Number choosing a service provider. At this stage, your goal is to increase awareness of your business. In IMHs  Influencer Marketing Report,  of businesses indicate that raising awareness is the primary goal of influencer campaigns . Why use topoffunnel influencers? So why are influencers so effective at building awareness? to a loyal and acquired audience  not only are these audiences often large, but they are also made up of groups sharing common characteristics or interests with your buyers personae .





Which qualifies them for your sales funnel. Influencers use your companys identity to disseminate it to your audience . They know how to communicate with their community to promote your services with authentic and relevant messages. Influencers master storytelling . From showcasing your business to demonstrating the results you get with your services, their storytelling and presentation skills are perfect for your marketing strategy. What marketing influence strategy should you adopt at the top of the funnel? At the top of the sales funnel, key content is Sponsored posts Blog or guest blogging articles Competitions as far as possible, because in BB, this is not always easy!