Team Consulting Directly with Customers

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This information is stored in the customer contact information. They say that by encouraging consultation, they not only secured customer contact information, but also reduced the customer abandonment rate by half . Profile bot that receives customer information Troiarche's Marketing Strategy Planning Stage 2 “Quadruple the purchase conversion rate through marketing tailored to customer characteristics” After securing customer contact information, TroyArke's marketing team conducted a weekly Channel Talk marketing study to devise the next strategy. In addition, he said he directly participated in consultations with customers to get to know them better . Troyarche Marketing  Through the consultation, Troiarch discovered something unusual. The discount coupon amount that customers respond to varies depending on the price range of the items in the shopping cart .

In particular, it is said that the coupon that customers who had a shopping cart worth less than 50,000 won responded Cambodia Phone Number Data to was a free shipping coupon. This is because Troiarche offers free shipping only when you purchase over 50,000 won. Customers who were concerned about shipping costs were hesitating to purchase. Text message received from a customer with a shopping cart amount of 50,000 won or less (example) Troiarche first conducted marketing to save abandoned shopping carts . Through Channel Talk's one-time message function, discount coupon benefits were notified to customers according to the amount in their shopping cart. As a result, the purchase conversion rate increased four times compared to before . [Reference] How to send a one-time message Set up one-time messages Customer filter conditions targeted customers with high shopping cart amount and willingness to purchase .


We determined that customers with a recent connection time of 2 to 9 days had a high willingness to purchase. Customer contact screen with customer filter applied (customers with shopping cart amount of 50,000 won or less) Troiarche's Marketing Strategy Planning Step 3 “Doubling sales through seasonal marketing” Troiarche said it wanted to solve customers' summer skin concerns. It is said that cushion products used daily are especially seasonal. Healing Cushion A is a soft type that is said to be a product that can solve customers' concerns during the rainy season. Manager Choi Cheong-ah designed a campaign to introduce Healing Cushion A to customers who came in after seeing the Healing Cushion advertisement. As a result, sales of Healing Cushion A are said to have more than doubled compared to last year . Rainy season marketing message (example) Campaign settings are based on targeting customers who came in after seeing Healing Cushion's Facebook advertisement .